The last quarter of the year may be the time for holiday celebration but for a marketer, it’s one of the most crucial seasons for promotion. Even the smallest promotional campaign during this season can be…
In a very competitive industry, a co-branding partnership may sound counter-intuitive. After all, why would you share information and resources with a potential enemy? It’s like yielding a territory even before the battle has begun. But…
A lot of companies have used business greeting cards as a marketing tool all year round. However, not much thought is given to formulating an actual strategy with this tradition. Buying a set of greeting cards from a…
Showcasing your business in a trade show is one of the best ways to get potential customers. More than that, it is also a chance for you to increase your network of people in related industries…
Imagine a dental utopia where everyone has clean teeth and practices proper oral hygiene. It’s probably your lifelong dream as a dentist for a world filled with perfect smiles but alas! ‘Tis nearly impossible. It’s up…
With the wave of social media services that struck the industry, you might think that marketers are reducing their direct mail marketing efforts. But this is far from the truth. The “paperless revolution” has become…
A few years ago, blogging for business was quite unheard of. Putting your thoughts online was more of a personal thing, an online diary of sorts. Then came posting content for online businesses who want…
Better Ad Copy For Any Entrepreneur Ads are probably the sexiest thing in business. They simplify ideas, give color, and humanize commerce. They seem so sexy and simple that it seems everyone wants to create…
Have American Businesses Forgotten Lessons of the Past 100 Years? Decades ago, Henry Ford forever changed American work culture. In January 1914, he increased line worker wages from $2.34/day to $5/day and cut working time…
