Label Printing

Custom Labels for Any Type of Product

Whether it’s for products, direct mail, or branded packaging, custom labels can make anything look professional.

Business owners need to convey their reliability and competence to customers. High-quality label printing can not only boost brand recognition but can also keep you organized for day-to-day operations and communicate vital information about your products. An effective product label design helps entice customers and convince them to make that purchase.

At PrintRunner, we offer a wide range of customization options that let you create custom labels to suit any type of product or application requirements. You can upload any design and personalize your labels down to your preferred format, size, shape, and material!

Print labels today and we can have your order ready for shipping in just one (1) business day. We also offer free shipping on qualified orders.

Easy Label Printing With PrintRunner

At PrintRunner, you can create custom labels for any type of application. Design labels in any size and shape, and choose from different materials that suit your purpose. With our easy-to-use online design tool, you can have a ready-to-print design in minutes – without leaving the website.

How to Use Custom Labels for Your Business

For small businesses, one of the most challenging aspects of selling a product is making it stand out from the competition. One way to achieve this is to create customized packaging for your product line. Another creative and cost-effective way to dress up your products and distinguish your brand from the competition is by printing custom labels.

Create custom labels that include your brand logo, product name, and other important details your customers should know about your product like the ingredients, nutrition facts, and expiration dates. A professional-looking and well-designed custom label will go a long way in creating a favorable first impression for your brand.

Scroll down below to see how you can use custom labels to the fullest to promote your business.

Put Custom Labels on Your Products

Put a custom label directly on your products and let your customers do the advertising for you. This is perfect for direct-to-consumer businesses like bakeries, food trucks, and coffee shops.

Here are some examples of how to use custom labels for products inside a store:

• Your Logo

The logo of your business or brand on a custom label will help customers remember you and how they experienced your product. It can also help boost brand recall and catch the attention of potential customers outside the store.

• Product Benefits Label

Include the benefits and advantages that your product has compared to the competition in this custom label. This will help customers decide if they're on the fence about buying your product over your competitor's.

• Product Information Label

For this label, include information about the product like ingredients used, expiration date, and other important details like instructions before consuming.

Use Custom Labels for Your Packaging
Other than using custom labels directly on your products, you can also use them for your packaging. Having a memorable unboxing experience can go a long way in ensuring brand loyalty among your customers. Use custom labels on your boxes, mailers, and other materials that you distribute to customers.

Choose a Trusted Online Printing Company
After determining the design that you'll use for your custom label, the next important step is finding the right printing company. A reliable and trusted online printing company, PrintRunner will help you print custom labels that show your brand at its best.

We only use high-quality materials to print custom labels, making them fade-resistant and durable. You can also use our free online design tool if you're looking to fully customize your labels. PrintRunner offers competitive pricing for all our products without sacrificing the quality of our prints. Print custom labels today with PrintRunner!

The Right Label Format

With PrintRunner, you can choose the right label format, size, shape, and material to match your needs.

Our label formats come in three (3) types: cut-to-size, rolls, and sheets.

Cut-to-size labels, also known as individually cut labels, are trimmed according to your chosen shape and size. You can apply them only by hand so they’re suitable for small quantities or batch orders.

Roll labels come wrapped around a cardboard spool. You can apply them by hand or with a dispenser for faster labeling. Custom roll label printing is recommended for high-quantity orders.

Sheet labels are printed on 8.5” x 11” adhesive paper. They are easy to stack, store, and ideal for shipping labels and administrative purposes.

Kiss-cut labels are like cut-to-size labels when removed from their backing, but the difference is they come with a border and backing sheet surrounding the label. This border can be as protection for intricate shapes or printed on for added branding.

Custom Label Sizes and Shapes

Order your custom labels in a variety of shapes. Standard shapes, such as rectangle, square, circle, and oval are available to give your labels a timeless design.

For something bolder and more eye-catching, consider using standout options like arch, hexagon, heart, starburst, and even custom shapes. Our custom shape option means we’ll trim your label according to the exact size and shape of your design.

Label Materials that Last

Our large selection of high-quality materials lets you customize labels suited to your product’s environment and ensure that they last for a long time. Each material comes with its own distinct characteristics and practical applications.

Indoor use

White sticker paper has a texture that is very similar to printer paper. This type of sticker comes uncoated, making it easy to write on with any pen or pencil. Choose between glossy, matte, and high-gloss coating.

White premium sticker paper is the most popular indoor label. It comes with a smooth, semi-gloss finish. Choose between glossy, matte, and high-gloss coating.

Estate adhesive paper is an uncoated adhesive paper with a subtle texture feel. It is the popular choice for wine bottles and product labels. You can leave it uncoated or add the optional matte UV coating for extra protection.

Outdoor use

BOPP labels are gloss laminated, polypropylene self-adhesives. They are like thin plastic and can easily adhere to different forms. It is tearproof, waterproof, and resistant to oil. Our BOPP labels come in clear, opaque white, and metallic silver.

White vinyl is our thickest and most durable sticker material. It comes with a UV-resistant gloss laminate and suitable for products that require outdoor exposure.

How to Effectively Use Product Labels

Include nutrition facts and other relevant details on food labels. Customers are immediately informed of important product information before they use your product. Use waterproof labels so that the information lasts on your wine bottles, cans, and jar packaging. For more information, check out our article on how to make an effective product label design.

Print labels to complete your product's brand marketing. Get only the best quality labels at an affordable price with PrintRunner. Call us anytime for questions about your label printing needs.

Recommended Label Printing Articles

Stickers and Labels 101
The Ultimate FDA Food Labeling Guide
How to Create Great Product Labels
How to Choose the Right Label

Labels FAQs

How do I know which label material is suitable for my product?
It depends on where your product will be displayed and how it will be used. For general indoor use, we recommend white premium sticker paper. For products that will be exposed to oil and water, we recommend either BOPP labels or white vinyl material. If you’re not sure about what to choose, you can request a sample kit. It includes our popular print products and a swatch kit that shows a variety of our materials, coatings, and features.

How do I create a custom-shaped label?
If your design does not match any of the standard label shapes we offer, you can choose Custom on the order calculator. Then, select the design dimensions so we’ll trim it according to its exact size and shape.

Will I see proof before you print the labels?
Yes, our prepress team will email you a PDF document for your review. You may check the PDF proof for any design errors and make necessary changes before it goes to print. This service is free of charge and your proof will be ready within 6 hours after you place your order.

I don’t have a design yet. How do I create one?
You can use our free online design tool to create a label layout of your own. Alternatively, you can also download free print templates to help you get started on your design.

When will I receive my order?
This depends on your order and printing specifications. Some label formats and materials take one (1) business day to print while others take a few more days to produce. The estimated delivery date of your order appears on the order calculator if you input your zip code and printing turnaround preferences.