St. Patrick’s Day advertising, although originally known for the religious and cultural implications of holding a procession in tribute to St. Patrick in the 18th century, involves the consumption of copious amount of alcohols consumed…
Although mascots may seem like mere cartoon representations of a company to the public, there’s nothing cartoonish about using mascot marketing. Tell that to McDonald’s and the way they’ve used Ronald McDonald seamlessly and effectively…
Marketers are open to a wealth of resources and opportunities not available to people back in the day. Making a personal and long-lasting connection with a potential business partner or client can be done by…
Working to grow your business is a slow, uphill battle. There are no shortcuts, easy ways out, or detours that will lead to its expansion. Worse, due to hard work and exhaustion, you can’t tell…
Hiring an employee is a hit or miss; You are running the risk of getting on board a person who can either help your business soar to new heights or burn your brainchild down the…
Concerns over obesity and dangerous food ingredients have prompted “healthy lifestyle” to become the latest trend in marketing. Everywhere you look there’s advice on organic foods, safe food preparation, gluten-free diets, “healing” antioxidants and more….
Thanks to the Internet, we now live in a world where we have access to the thoughts and opinions of millions of strangers on almost any product or service imaginable. Word-of-mouth marketing is more important…
On their own, each of these print marketing strategies is effective. But using them together can make an even bigger impact. We’re talking about poster printing, flyer printing, and postcard printing for marketing events like…
If your print marketing efforts aren’t generating the ROI you’re hoping for, it may be time to take a look at your calls to action, or CTA. CTAs are what tell the ad viewer what…
