Print Marketing Content Idea: Case Studies
If you’re searching for fresh ideas when it comes to the copy offered in your printed sales materials, you may want to consider pursuing case studies. These versatile pieces of content can be used across…
Tips
Why Direct Mail Marketing Still Delivers
Many businesses feel the need to focus the bulk of their advertising budgets on their web site, social media efforts and email marketing streams. While an online presence is important, direct mail marketing still remains a…
Summer Tent Sales & Sidewalk Savings
Most families enjoy the last few weeks of summer taking seaside vacations or soaking up the sun by the pool. But f you’re a retailer, you’re probably wondering how you’ll sell off your store’s current…
Spread the Word and Increase Sales Through Referral Rewards
In just about any industry, Word of Mouth has consistently proved to be one of the most powerful forms of advertising. But with consumer studies concluding that an negative experience is nearly eight times more…
How to Create Envelopes for Marketing Promotions
Picture this scenario. You have spent months, maybe even years developing your new product. You have done the market research to see what your customers want. You’ve spent time and money making alterations and changes…
How to Use Flyers for Your Event Marketing
Event marketing begins with answering the basic five questions any attendee will have: who, what, where, when, and why? A well-designed flyer can offer all of this information (and more) in a concise and easy-to-understand…
Direct Mail Advertising On The Rise After Three-Year Decline
If you have noticed more shiny supermarket circulars and direct mail postcards in your mailbox recently, you are not alone. According to New-York-based marketing consulting firm Winterberry Group LLC, Direct mail advertising sales rose 3.1…
Why Direct Mail is Still Relevant in a Digital Environment
While interactive marketing is the big buzzword of our advertising age, you simply can’t ignore the statistics: 79% of professionals recently surveyed by Marketing Sherpa said direct mail was effective. Some marketers make the mistake…
How to Use Postcard Printing to Accelerate Your Business
Businesses large and small look for ways to compete. Marketing and advertising messages must be well crafted in order to make an impact on potential customers. There are many avenues available for marketing messages; what…