Before making any marketing strategy, whether advertising or public relations, you need to learn how to make a situation analysis. Your analysis will become the very foundation of the strategies and tactics you will implement….
The most important aspects of your marketing is arguably your product packaging. Especially for businesses with physical products, your packaging design can be the deciding factor on whether your item is purchased or not. In…
In business negotiation, what kind of negotiator are you? Are you like SS Colonel Hans Landa in Inglorious Basterds, coldly calculating the steps and manipulating the other party to submit to your demands? Or are…
Business cards are an integral part of everyday business. They are a must-have when you have first-time deals with customers and business partners. This necessity, however, may result in dull or even boring business card…
Nintendo recently unveiled their new console, Nintendo Switch. It’s a new hybrid console previously code-named NX and so far, it’s living up to the hype. At a glance, the Switch looks like a cross between…
Did you know that more than half a million businesses are started each month? 543,000 small businesses are started every month, to be exact. It’s a big number and we can conclude that entrepreneurship is…
Teamwork is one of the key ingredients to success. Sure, competition drives innovation but it’s teamwork that leads us to the pinnacle of progress. The same holds true for business. There are plenty of reasons…
The last quarter of the year may be the time for holiday celebration but for a marketer, it’s one of the most crucial seasons for promotion. Even the smallest promotional campaign during this season can be…
In a very competitive industry, a co-branding partnership may sound counter-intuitive. After all, why would you share information and resources with a potential enemy? It’s like yielding a territory even before the battle has begun. But…
