As you begin to finalize your business’s budgets for next year, don’t count direct mail out. A successful direct mail strategy can help your business become more successful. According to USPS direct mail stats, 12-15%…
You, as business owner, should take advantage of the holiday season by developing a Christmas marketing strategy to engage your audience and maximize your profits. Sending out greeting cards to your existing customers, however, accomplishes…
When marketing for a veterinary clinic, one of your goals must be to gain lifelong clients. Having returning customers show that they trust you in taking care of their pets. And it is important to value…
Photo credit: Kristina B via photopin cc What’s holding you back from growing your small business? The truth is, you don’t have to be a BIG business owner to earn a decent income on the…
In this post, we discussed the importance of establishing concrete real estate marketing strategies revolving around print materials. It all starts with rethinking and strengthening your brand identity as a real estate agent. Only then can you develop…
It’s generally a good thing to be able to distinguish different file formats for different purposes – some formats work well for printing, while others exclusively work for the web. The Portable Document Format, aka PDF,…
Small businesses work within a thin budget for marketing their products or services. This immediately puts them at a disadvantage against bigger businesses or those with established brands. The U.S. Postal Service’s® has made targeted marketing for…
There are many reasons why businesses should host charity events—they can encourage your employees to work together as well as build morale. However, while the primary goal is to raise money for cancer treatments, families…
Online marketing experts understand retargeting through e-mail and paid ads but, this isn’t the only way to recapture the attention of those who have visited your site. Small boutiques, small businesses, and large corporations can…
