If your business constantly delivers excellent products and services but only has a handful of regular clients, it will fail. Without enough customers, a business won’t turn in profits necessary to maintain operating costs. This…
April Fools Day Marketing consist of pulling harmless pranks at people and poking fun at the product or service being sold. Some companies successfully achieve the desire effect by making their target market laugh or…
St. Patrick’s Day advertising, although originally known for the religious and cultural implications of holding a procession in tribute to St. Patrick in the 18th century, involves the consumption of copious amount of alcohols consumed…
Although mascots may seem like mere cartoon representations of a company to the public, there’s nothing cartoonish about using mascot marketing. Tell that to McDonald’s and the way they’ve used Ronald McDonald seamlessly and effectively…
Marketers are open to a wealth of resources and opportunities not available to people back in the day. Making a personal and long-lasting connection with a potential business partner or client can be done by…
Working to grow your business is a slow, uphill battle. There are no shortcuts, easy ways out, or detours that will lead to its expansion. Worse, due to hard work and exhaustion, you can’t tell…
Hiring an employee is a hit or miss; You are running the risk of getting on board a person who can either help your business soar to new heights or burn your brainchild down the…
Brochures are the weapon of choice by seasoned marketers. If placed at strategic locations or mailed to the correct people, brochures are guaranteed to not only convince them to read the copy, but also let…
Concerns over obesity and dangerous food ingredients have prompted “healthy lifestyle” to become the latest trend in marketing. Everywhere you look there’s advice on organic foods, safe food preparation, gluten-free diets, “healing” antioxidants and more….
