Let Your Product and Brand Shine With Packaging Materials
Today’s packaging has come a long way from being just a container to hold your goods. It has evolved into a savvy marketing solution that speaks volumes about a product’s quality and brand.
There may be times when you’ll be tempted to purchase a product based on how attractive the packaging is. Or skip items that have unattractive or poorly done packaging even if the product itself is good. Basically, the design, logo, and materials you use in packaging do matter—a lot.
Make smarter decisions about packaging your products by optimizing your packaging materials. PrintRunner offers custom-printed packaging supplies that can help you create a strong presence and an even stronger bottom line.
Read on to learn more about what our custom packaging can do for your products:
Custom boxes protect your product from damage during handling, transit, up to when it sits on retail shelves. Have your company name, logo, and special graphics or message printed on the box itself. You can even add information that is promotional, factual, or mandated by consumer law.
Packaging sleeves can add life to dull, blank boxes - making them the perfect finishing for retail packaging. It also serves as an added security feature to make the box seal better.
Custom-printed stickers and labels are great for branding your product and strengthening your identity. Stick them to your food packaging to show information about your product or seal your package.
Designing Packaging Materials to Create the Most Impact
Be Bold With Color – As far as packaging materials are concerned, the bolder the color, the better. Having eye-catching colors will help make your product stand out from the crowd. Make sure the colors you use reflect your brand identity.
Say Exactly What’s Needed – Keep the message on your packaging materials short and sweet. Excessive text can result in a busy and unfocused look. If you’re required to provide more information, such as ingredients and nutritional value, design it in such a way that it doesn’t detract from the overall artwork.
Use Layering to Your Advantage – Layering is often fashionable, even with packaging materials. You can use different branded materials to drive the point home and create an unforgettable experience for your customers. This works best with curated brand boxes perfect for unboxing videos. Each part of the packaging bears your brand, from the packaging sleeves, the custom box, the labels, down to the very tape that holds the whole package together.
Frequently Asked Questions
Q: Will my artwork be checked for any technical issues before printing? A:Yes, we offer a free file check with each order. We’ll check your file and let you know if it’s print-ready before it goes to production.
Q: What do I do if I encounter problems with my packaging design? A:We recommend checking out our FAQs page as you might find answers and tips for your concern. However, if you have specific questions not addressed in our FAQs, you can give us a call at 888-296-5760 and our Customer Service Team will assist you.
Q: The packaging material specs I want are not available on your website. Do you accept custom printing? A:Yes, we can create almost any type of custom packaging material. If you don’t see what you need on our site, simply request a custom quote, and we will print it for you.
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