Promotional Stickers: Low-Cost Advertising Materials for Small Businesses

Promotional stickers are a great tool for small businesses to advertise their products and services. Stickers, unlike other marketing materials, are low-cost and are very easy to hand out. These can also be used to brand other marketing materials and applied as seals for packaging.

You can get your stickers printed individually cut or rolled. Cut-to-size stickers are individually cut and are designed for handing out easily, while roll stickers are placed on a 3” cylinder roll for applying to other surfaces with ease.

Personalize Your Promotional Stickers

PrintRunner offers several ways to personalize your promotional stickers. Here are the printing options that you need to know about:

Sticker Format

    Pick your preferred format for your promotional stickers:
  • Cut-to-size promotional stickers are printed on adhesive paper or vinyl material. They are individually cut and suitable for handing out and for labeling a small number of items or merchandise.
  • Roll promotional stickers are designed for hassle-free application. Since these stickers can fit into most standard label dispensers, they are easier and faster to apply.
  • Sheet promotional stickers allow you to print several stickers with various designs on a standard sized 8.5” x 11” sheet. These stickers are now available in custom shapes.
  • Kiss-cut stickers are cut through the vinyl only, leaving the backing intact. This makes it easy to peel off the stickers and also add your logo on the backing.

Shape and Size

Each sticker format comes with corresponding shape and size options. Cut-to-size stickers, for example, are offered in three standard shapes: rectangle, circle, and oval. Once you have selected the shape of your promotional sticker, the product calculator will provide the sizes available for that specific shape. Custom shape is available in roll format while sticker sheets can have as many as 30 stickers or as few as 4 stickers in one sheet depending on the size of each sticker.

Material and Lamination

White premium sticker paper is ideal for indoor application. It can be coated with gloss, matte, or high-gloss UV coating.
White vinyl comes with a high-gloss finish that adds extra flair to your promotional stickers and protection from the sun’s UV rays. It’s also water-resistant, making it perfect for outdoor use.

BOPP has clear, white, and metallic options. Made from polypropylene, this material is extremely resistant to moisture, oil and fatigue. Use this sticker material on products that need to be refrigerated or constantly exposed to water such as cosmetics and food.

Estate adhesive paper is also offered in three (3) options: white vellum texture, white laid texture, and cream laid texture. Add matte coating to this material for better protection or leave it uncoated to get that naturally textured surface.

Color
Make your promotional stickers stand out either by going with a full-color or black and white design. Vibrant colors can make your stickers look lively and eye-catching while a black-and-white theme adds that classy and timeless aesthetic to your custom stickers.


Why Go to PrintRunner for Your Printing Needs

Pros in Printing
PrintRunner has 25 years of experience in the printing industry and has hundreds of thousands of orders completed under its belt. We always make sure that our customers are satisfied regardless of their order size.

Fast Printing Times
Whether you placed an order for large-format banners or small product labels, you can expect it to be ready for shipping in 3-6 business days. If that doesn’t work for you, you can always expedite the printing process to 1-2 business days, but it will ultimately depend on the product that you order.

Product Selection
We offer a wide selection of print products that can cater to your every need including custom stickers, labels, business cards, banners, posters, catalogs, brochures, flyers, dine-in menus, car magnets, hang tags, and more.

Customer Support is Top Priority
You can always rely on our customer service team for any queries and concerns. Reach out to us via email: customercare@printrunner.com, phone: 1-888-296-5760, or through our Live Chat feature that you can easily find at the bottom right side of our website.

Comprehensive Guides and FAQs
Learn more about our accepted file formats, turnaround time, and other relevant topics through our comprehensive Help Center. Here you can also find frequently asked questions from our customers, glossary of print terms such as bleed and safe area, as well as video tutorials and other guides.

Free Blank Templates
We offer a broad collection of blank templates for our most popular products like brochures, boxes, flyers, labels, stickers, and more. Download these templates for FREE and edit them using any editing software such as Adobe Photoshop and Adobe Illustrator.

Online Design Tool
Don’t have Adobe Photoshop or other editing software? That’s no problem at all. Edit any of our design templates or create your own design using our intuitive online design tool. It has all the necessary features for customizing your design like cropping, inserting images or logos, adding shapes and lines, and adding text. You can even save any unfinished design under your account so you can work on it at a later time.


Question and Answer

Promotional Sticker Paper Options

White Paper Sticker - Gloss

Self-adhesive sticker paper with a gloss finish. Not waterproof. Can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - Matte

Self-adhesive sticker paper with a matte finish. Not waterproof. Can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - High Gloss

Self-adhesive sticker paper with a mirror gloss finish that is also UV-resistant. Not waterproof. Not recommended for writing.

White Vinyl Sticker - High Gloss

Self-adhesive waterproof vinyl. UV-resistant and great for indoor/outdoor use. Not recommended for writing.




Can't find what you're looking for? Try one of the categories below:


Download Blank Print Templates

Set up your print file with correct trim and folding lines by downloading a blank template for your preferred design software. 

Final Dimensions
Description
Download
2" x 2"
Square
2" x 6"
Rectangular
2" x 3.5"
Rectangular
2" x 4"
Rectangular
2" Diameter
Circle
2" x 2"
Rounded Corners
2" x 2.7" Arch
Arch
2" x 2.3" Hexagon
Hexagon
2.35" x 2" Heart
Heart
2.5" Diameter
Circle
2.5" x 1.5"
Oval
2.5" x 2.5"
Rounded Corners
2.5" x 2.5" Starburst
Starburst
3" x 6"
Rectangular
3" Diameter
Circle
3" x 2"
Oval
3" x 2"
Rounded Corners
3" x 3"
Rounded Corners
3" x 4" Arch
Arch
3" x 3.5" Hexagon
Hexagon
3.5" x 2"
Rectangular
3.5" x 2"
Oval
3.5" x 3" Heart
Heart
3.5" x 3.5" Starburst
Starburst
4" x 9"
Rectangular
4" x 2"
Rectangular
4" x 3"
Rectangular
4" x 6"
Rectangular
4" Diameter
Circle
4" x 2"
Rounded Corners
4" x 3"
Oval
4" x 4.6" Hexagon
Hexagon
4.25" x 5.5"
Rectangular
4.7" x 4" Heart
Heart
5" x 7"
Rectangular
5.5" x 8.5"
Rectangular
6" x 9"
Rectangular
6" x 4"
Rectangular
8.5" x 11"
Rectangular
11" x 8.5"
Rectangular
Reviews
4.1
Out of 5.0
  • 5 Star
    (16)
  • 4 Star
    (1)
  • 3 Star
    (1)
  • 2 Star
    (0)
  • 1 Star
    (4)
Overall Rating
77%
of customers that buy this product give it a 4 or 5-Star rating.
March 4, 2016 by North West Decks
“I ordered x1000 stickers for a free promotional giveaway to help my company get its name out. Everyone is very satisfied and left me great feedback on the stickers! If there durable enough to last on a skateboard, there some really good stickers! Thanks again print runner! Amazing work, very satisfied!”
October 22, 2018 by Dianna
“I ordered these stickers two weeks ago and am delighted with the results. The print quality is excellent, and they look fabulous on the gift bags I'm putting together for a book launch party. My one complaint is that the backing is somewhat difficult to remove.”
May 27, 2020 by Jennifer S ( OR )
“Print quality was good, but image was not centered.”
April 19, 2022 by pippy9746 ( OR )
“I received my circle vinyl stickers and they were cut out so off centered that one side was flat and they were not usable. Out of 2000 stickers they were all off centered. I attempted to contact print runner but got no response from their team. So I wasted my money on stickers that I am unable to use. They are very disappointing.”
October 17, 2021 by Matthew H ( OR )
“You've asked me to review the product twice now but haven't responded to my email about the order being such poor quality. Design is off center and the stickers aren't even square. Looked like a rush job. Not at all satisfied and would like a refund.”